The Definitive Guide to Running an SEO Website Audit
You have done an excellent job in designing and developing your website, but you are not getting enough traffic that you expected. In addition, you are upset because your competitors are getting traffic and you wonder what is wrong with your website.
Well, the solution to this problem is an SEO website audit.
Many SEO agencies perform a website audit before starting SEO practices.
SEO audit is not just checking and evaluating websites to see how much ability, it has to appear on the search engine results page.
An audit is finding out the problems in a website and finding solutions for it in order to boost the visibility on the SERPs.
Basically, an audit gives you grades on how well you are performing on the SERPs. Even if your website is attractive and well designed, it won’t make sense if the search engines are not able to read your website properly and clearly.
In order to know the SEO score of your website, there are many tools available for it.
• SEO website audit can help in comparing your website to your competitors and find out what is missing.
• It also helps in realizing the changes that your website needs.
• It also gives a general outline for your website about the SEO productivity.
• Detect shortcomings of your website and find out solutions to fix it.
• Prepare a few desired for the future of your website.
One obviously cannot enhance each finding made on SEO audit at the same time but one can chip away at a few factors.
Let us now look at some factors that need to get attention during an SEO audit.
1. Uplift your technical SEO
There are various technical SEO things like checking page titles, Meta descriptions, backlinks, images, etc. make use of the best tools and check if all these are properly optimized.
There are two algorithm updates by Google named Penguin and Panda. The algorithm Panda checks your content and banners and Penguin checks the quality of your backlinks. Various tools are available for checking if these two are proper. Majestic SEO tool is also the best for doing a Penguin check. Analyse which are the sites that are linked to your brand and are not genuine.
Page titles and descriptions should be added and keywords should be placed. Make sure that you use your brand's name somewhere in the page titles.
An SEO checker will check if anything is missing.
2. Execute a websites crawl
Your website needs to be crawled by the search engine spiders. It basically gives an aerial view of the problems regarding your website.
By mistake, you may have put some pages in “no index" that means there is no permission for the search engines to crawl the page.
If search engines are not allowed to crawl the page, you might skip the opportunity of ranking for that specific page or the keywords.
For this, site crawling can be helpful.
Additionally, many page errors occur on the page due to some changes made.
Hence, perform a site crawl and detect all the problems.
3. User experience (UX)
User experience is the foremost and important things. If the user is not satisfied with your website, it makes no sense in marketing.
The search engines have become very smart and they can easily judge your website based on user experience.
Colours, text, font, content, images, structure, etc. are all the things that one should focus on for a positive user experience. If your website provides value, nothing like it!
Also, make sure that your website is mobile friendly and that the page speed of your site is good.
All of the above are factors that affect user experience.
4. Examine your DNS settings
One has to make sure if the bots are able to crawl your website without any error. DNS settings are for that. One can easily check this on Google Search Console by logging in for free and then checking the “Current status" tab. On that tab, if you see any green checkmark it means that your DNS settings are proper.
An SEO website audit will help you to make sure if things are fine. This further helps in ranking on the SERPs. Ensure that you even check the security of your website because Google prefers secured websites.