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Instagram is the second most used social media platform after Facebook. It is known for its friendly interface and is mostly used for uploading and attracting people with images and videos.

You must have seen many influencers promoting various brands and their products or services.

We all know that influencer marketing has great benefits and it does show results. But why do we choose Instagram out of the other social media platforms?

• Instagram is known to have massive reach. It is the most used social media platform in the US. It can make your post reach a huge amount of people.

• Research and reports have proved the highest engagement rate on Instagram. Which means that one can get a higher engagement on Instagram rather than other social media platforms.

• When done a research with various influencers, they prefer Instagram over other platforms because of the massive reach and engagement rate.

Now let us see what all things to consider before getting into it:

1. Cost

Before starting any campaign, it is important that we look into the budget and cost and then start planning accordingly.

The cost for influencing marketing on Instagram is a bit expensive. Most of the influencers charge depending on the number of followers they have.

It is not necessary that all are expensive but most of them are. On an average, if an influencer has around 2000 followers they charge around Rs.5000 and if they have millions of followers, they may even charge around Rs.80, 000 for one Instagram post.

The cost of influencers also depends on the industry that you are in and in what the influencer specializes. Travel influencers charge the highest it seems.

2. Finding the right influencer

This can be the toughest job but can be simplified if you think and plan it properly. One needs to make sure that your campaign objective and goals are clear to you. After that, you may search for influencers.

The things that you must see in an influencer is the characteristics. The characteristics should define your goals and objectives. Also, ensure that they related to your brand and that they are engaging and creative.

If an influencer is using your brand products then they can be the best. Search for branded keywords and hashtags and check people who use your products. Also, use the right tools for searching the best influencers.

3. Execution

There are various ways to execute your campaign. Once you have set your goals and choose the right influencer for your brand, you can then move to the execution part.

There are five ways to execute your campaign effectively. These include sponsored posts, conducting contests, branding content, reviews and brand rep programs. Each of them has their own benefits. Using customized links and URL’s can make tracking easier.

User experience is the most important thing that should be considered. The end goal of businesses is to have conversions and for conversions to happen traffic is important and the user experience. If the user is happy and satisfied with your website, they will convert.

There are various things that are considered for a positive user experience. A responsive website, content, page speed, load time, text, font, color, etc. all of these elements contribute to a positive user experience.

Additionally, the user experience is considered by search engines in order to detect relevancy of the website.

The most important factor that contributes to a positive user experience is visuals and illustrations.

Today lets us go through illustration ways that improve the user experience.

1. Convey the primary point faster

Illustrations are the best to explain and make things clear for the users to understand. One can use illustrations in a million ways to improve UX, especially for mobile apps and websites. Tutorials in an illustration format can make things very interesting and engaging. In addition, there is less usage of text that is an advantage for mobile apps.

One can use illustrations to show product or service differences, engaging users while they are waiting for something, or making an error also seem playful or funny.

2. Create unforgettable memories

Visuals do influence the minds of people but a designer should make this influence long lasting and memorable. The main focus of a designer should be design and make illustrations such that they are unforgettable.

Making use of mascots for your brand can also be a great way to build brand image and make it unforgettable.

When people remember any experience, they do not actually remember everything but they remember some bits and pieces of it that are memorable. Hence, the goal should be to create illustrations that people remember.

3. Design illusions that help in direct communication

When a user visits a website there are a lot of things planned and expected. It is like a journey for them with an ending that is the goal.

Illusions and illustrations help the user to make this journey into a story by adding illusions to it.

For e.g. creating an illusion of a person or an animal that will guide the user through the website.

4. Strengthen the concept

Every website has a general concept of style and adding illustrations to it offers some support visually.

Alongside other marking components, for example, logos, text styles, shading plans, representations significantly affect item's style. At the point when delineation is made by the style, it gives more regular and consonant sentiment.

Yet, for that to happen the illustrations must feel steady, similar to they originated from a similar source regardless of whether they were made by various individuals.

5. Adding animations to illustrations

For a positive user experience interaction is a must. Users must feel like they are interacting with the website. Illustrations play a major role in this and if an animation is added to it, it can do wonders. Illustrations with animations and transitions make the experience of a user feel more natural and smooth.

Illustrations can be augmented with animations and transitions. Merging all of these can not only create unforgettable memories but also create an energetic user experience.

6. Usage of Gamification

For a good user experience and engagement, gamifications can be added. Illustrations with little gamification can be included to ought to be remunerated for some accomplishment to the users.

Therefore, ensure that you have added illustrations to your website design right now to improve the user experience.

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You have done an excellent job in designing and developing your website, but you are not getting enough traffic that you expected. In addition, you are upset because your competitors are getting traffic and you wonder what is wrong with your website.

Well, the solution to this problem is an SEO website audit.

Many SEO agencies perform a website audit before starting SEO practices.

SEO audit is not just checking and evaluating websites to see how much ability, it has to appear on the search engine results page.

An audit is finding out the problems in a website and finding solutions for it in order to boost the visibility on the SERPs.

Basically, an audit gives you grades on how well you are performing on the SERPs. Even if your website is attractive and well designed, it won’t make sense if the search engines are not able to read your website properly and clearly.

In order to know the SEO score of your website, there are many tools available for it.

• SEO website audit can help in comparing your website to your competitors and find out what is missing.

• It also helps in realizing the changes that your website needs.

• It also gives a general outline for your website about the SEO productivity.

• Detect shortcomings of your website and find out solutions to fix it.

• Prepare a few desired for the future of your website.

One obviously cannot enhance each finding made on SEO audit at the same time but one can chip away at a few factors.

Let us now look at some factors that need to get attention during an SEO audit.

1. Uplift your technical SEO

There are various technical SEO things like checking page titles, Meta descriptions, backlinks, images, etc. make use of the best tools and check if all these are properly optimized.

There are two algorithm updates by Google named Penguin and Panda. The algorithm Panda checks your content and banners and Penguin checks the quality of your backlinks. Various tools are available for checking if these two are proper. Majestic SEO tool is also the best for doing a Penguin check. Analyse which are the sites that are linked to your brand and are not genuine.

Page titles and descriptions should be added and keywords should be placed. Make sure that you use your brand's name somewhere in the page titles.

An SEO checker will check if anything is missing.

2. Execute a websites crawl

Your website needs to be crawled by the search engine spiders. It basically gives an aerial view of the problems regarding your website.

By mistake, you may have put some pages in “no index" that means there is no permission for the search engines to crawl the page.

If search engines are not allowed to crawl the page, you might skip the opportunity of ranking for that specific page or the keywords.

For this, site crawling can be helpful.

Additionally, many page errors occur on the page due to some changes made.

Hence, perform a site crawl and detect all the problems.

3. User experience (UX)

User experience is the foremost and important things. If the user is not satisfied with your website, it makes no sense in marketing.

The search engines have become very smart and they can easily judge your website based on user experience.

Colours, text, font, content, images, structure, etc. are all the things that one should focus on for a positive user experience. If your website provides value, nothing like it!

Also, make sure that your website is mobile friendly and that the page speed of your site is good.

All of the above are factors that affect user experience.

4. Examine your DNS settings

One has to make sure if the bots are able to crawl your website without any error. DNS settings are for that. One can easily check this on Google Search Console by logging in for free and then checking the “Current status" tab. On that tab, if you see any green checkmark it means that your DNS settings are proper.

CONCLUSION:

An SEO website audit will help you to make sure if things are fine. This further helps in ranking on the SERPs. Ensure that you even check the security of your website because Google prefers secured websites.

The use of Facebook has rapidly changed over time now. Businesses are now choosing Facebook advertising as their primary source for marketing. Facebook is no longer just used for connecting with friends and uploading pictures, it has added many new features which enhances the user interface and is now used for marketing.

Facebook currently has over 2 billion active users, which gives a great opportunity to market your business and gain prospects. Using traditional media increases cost and can reach a limited number of people. Facebook is absolutely free and reaches a large number people. If you want to reach more, it has the boost option that has nominal rates.

Therefore, all business choose Facebook to market their business, showcase their products or service.

Today we are going to tell you how to start Facebook advertising for business and the recent features in it.

• Making an account on business manager

One can easily make a business manager account on Facebook and link it to your profile. One can add or link pages that you manage. There are various options in it regarding admin roles, payment method, etc. Just enter your payment details and whenever you start an ad, the money will automatically be deducted. Additionally, Facebook even sends an invoice on monthly basis on your email id.

The business manager makes it easy to manage the ads and you can create multiple ad accounts under it, which we will go through further.

• Marketing objective

When you click on create an ad, the first thing Facebook asks is your marketing objective. They have 11 objective options that are:

1. Brand awareness

2. Reach

3. Traffic

4. Engagement

5. App installs

6. Video views

7. Lead generation

8. Messages

9. Conversions

10. Product catalog sales

11. Store visits

Each objective is quite self-explanatory by its name. One can choose their marketing objective and can go ahead. Each marketing objective has different interfaces and options available that are useful.

• Setting up an Ad account

Now you have to set up an ad account where you will be asked your account country, currency and time zone. You can even edit the name of ad account.

For e.g. if you choose lead generation as your marketing objective, you can create more than one lead generation ad sets under it. All your ad sets and ads will focus on lead generation only.

• Creating ad sets

You can experiment your audience and product by making different ad sets and checking which one is better.

Ad sets contain information about your page, the audience based on age, gender, location, interests, demographics, etc. placement of ads, delivery, and budget and schedule. All this information can be edited and different ad sets can be made depending on different audiences.

• The main ad

Now comes the main ad that you want to promote. This will be the body of your ad. Select the kind of post you want to promote i.e. image, video, carousel, etc. and they include titles, description, the inside page's content.

Managing Facebook advertising is really easy. One just has to go through its interface and understand it. The features are outstanding, additionally, Facebook advertising has proven to be a success.

Webtraffic.agency- a Leading digital marketing company in Mumbai, is known to be the best social media marketing company in Mumbai, with a team of social media experts who have provided proven results to many businesses.

Social media has become an integral part of digital marketing. while there are many social media platforms that have come into existence and been a huge success, while there are much more who have not made up a mark in this social media world. Facebook, Instagram, LinkedIn, Twitter are some of the top social media platforms that businesses do marketing on.

Well, one more social media tool has been in trend since its launch.

Snapchat is a social media tool that was launched in 2011. It is an image messaging and multimedia messaging app. At first, it was used for sending images person to person, but later on, a feature of ‘story’ came in where you upload a story and it disappears in 24 hours. Later on new face filters, geo filters, map features, Bitmoji, etc. have got Snapchat to be very famous.

Currently, Snapchat has 178 million daily active users worldwide.

Through Snapchat Ads, Sponsored Lenses, and Geofilters, advertisers can connect with buyers straightforwardly on their cell phones. What's more, many as of now are considering Snapchat's advertisement income to reach $1 billion by 2018.

Let us look at how important it is to advertise on Snapchat.

• Reach a massive audience

With Snapchat ads, you can reach a massive audience and it has great targeting features as well. We are not discussing recently any clients. We are discussing twenty to thirty-year-olds and individuals matured 18-34, an age of influencers, with those seasoned and more youthful seeking them for the music, culture, and tech. Snapchat has the sixth most elevated grouping of millennial users among portable applications at 76%. That means Snapchat and its copy has their consideration.

• Chat function

The chat function on Snapchat allows a business to start a conversation with the potential audience. Brands can go to a customer’s primary channel and create a conversation.

• Soon going to be used by adult population

A recent research shows that Snapchat that was meant mostly for teens and used by teens is spreading its reach to the adult population too. Many people aged between 35-55 have already started using Snapchat. Therefore, in the future it is going just going to be used to target the younger audience, but for an adult population too.

• New way of showcasing a brand

Snapchat was meant for fun. The featured it has and the post that other brand upload is very funny, casual and gives a sense of personalization. One can showcase their brand in a different, casual and funny way to attract and engage customers. Brands and companies like DailyMail.com, MTV, People, etc. post new and engaging content every day that is viewed by more than 1 million people worldwide.

• Break a news

Many use Twitter to break a news or announce something official. It is said that Snapchat is going to the next platform soon where there will be new breaking. No doubt, Twitter is still a great platform for breaking news but Snapchat is going to break the barrier soon. Next time try uploading a video, image, or something great and see the response to it.

• Video interactions

The feature of video interaction in Snapchat helps to communicate with the audience directly. It can be a great way to communicate with a customer, announce giveaways, offers, and discount on a video. Even helping a customer deal with some problem via a video can be very influential. Therefore, this platform is also the best for customer service and to advertise a product.

Many of you might be unaware of what RankBrain is all about. RankBrain is a machine learning technology and it helps Google to deliver its search results.

But what is artificial intelligence?

Artificial intelligence is famously known as AI. A computer is an artificial object but it can be as smart as human beings. Therefore the name artificial intelligence. It can receive knowledge from being taught and also from a connection. This term is only used for computer systems

RankBrain is a synonym word for both artificial intelligence as well as machine learning.

RankBrain is a part of Google’s algorithm that uses this artificial intelligence and helps search engines to find the relevant results of a query.

• As I specified over, the key reason for RankBrain is to convey more pertinent outcomes by translating the importance of entire expressions as opposed to concentrating on singular words.

• This algorithm can successfully deal with complex long-tail queries, see how they are associated with specific topics and give the results likewise.

• Essentially, RankBrain recognizes designs behind various hunt inquiries that may appear to be random and discovers likenesses between them.

• This permits the Google search engine to comprehend an expression that has never managed by relating it to phrases that are familiar.

• As a machine-learning framework, RankBrain always shows itself, as far as anyone knows by focusing on measurements like bounce rate or time spent on page. When a user does not find the right result and find the results irrelevant, the algorithm will display different results for the same query.

• The general purpose of RankBrain is to give results keyword by keyword, but rather to take what a searcher types in the Google search engine and translate what that searcher truly implies.

Before RankBrain, one used to do its keyword research and remove some specific keywords relating to goal setting. However, here for pleasing RankBrain, one must not only focus on goal setting but also on goal achievement.

Let us go through this step-by-step

• Make use of Google Keyword Planner and do the same keyword research. What will be different here is that you have to look out for long phrase keywords.

• LSI keywords would also help you to find keywords that would please RankBrain. Type the specific keyword related to your business, and at the end of the search results, you will see long tail keywords that can be useful.

• Google anyway doesn’t favor keyword stuffing, therefore avoid it here too.

It is said that RankBrain is known to be the third most important factor for ranking. There are more than 200 ranking factors and RankBrain is the third one. RankBrain is also focused on quality content and user engagement.

Videos are taking marketing to a completely new level. The future of digital marketing is in displaying creative content and most of them in videos. One can promote their company and bring great impact to it by using videos in their content. YouTube drives around 1,325,000,000 viewers each day. Other social media sites like Facebook and Snapchat get more than 100 million views per day. Yes, that is the number of time people spend on videos. Therefore, it is important to add video marketing in your Social Media Marketing strategies.

It is said that 50 percent of the content that can be viewed and heard is consumed more and makes people take action. It is even said that 90 percent of the people click links after watching online videos.

Creating engaging videos can be a difficult task and it requires a lot of skills. The videos should resonate with your audience and it should make sense to them for engaging.

For making videos, one needs editing skills, resources, and some equipment.

Why is video marketing so important?

Notwithstanding the huge number of hours that individuals spend watching videos every day, video advertising can likewise drive mark development and a strong showcasing ROI.

• 84% of the people are likely to buy the product after watching videos.

• 25% people look for more information about a business on watching videos.

• YouTube reaches a particular target audience faster than any other traditional media. Also, it proves to have more impact.

• When there are videos on a website, maximum visitors spend more time and this can have a great impact on user engagement factors for SEO.

• The value of a minute video can be worth 1 million words and views

• Videos are more impacting and can showcase your brand message in a very creative way

• Choosing a topic

For starting to make videos, you must first choose a relevant topic. There can be three types of topics, educational, entertainment or inspirational. Depending on your business niche and theme you can select a topic. It is said that educational videos have more impact on people if you are a B2B marketer. To gain a fan base educational and inspirational videos are the best.

Entertainment videos are always proven to be the best but this again depends on your business niche.

Selecting the theme would be the first step before starting to create a video.

• Concentrate on content

There is no doubt that when making a video there are a lot of things to take into consideration like lighting, set, etc. but these are very small aspects of video marketing. Concentrate more on the content of your video and how you are going to display it creatively.

The content is what will take your business forward will place a mark.

• Set a promotion strategy

Video marketing is not just about creating videos and uploading them. One needs to bring it in front of the people and promote it. Make a promotional strategy in advance and promote your video everywhere so that people watch it. Keep a plan in place and within 24 hours after the upload promotes it to get great social media signals.