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User experience is the most important thing that should be considered. The end goal of businesses is to have conversions and for conversions to happen traffic is important and the user experience. If the user is happy and satisfied with your website, they will convert.

There are various things that are considered for a positive user experience. A responsive website, content, page speed, load time, text, font, color, etc. all of these elements contribute to a positive user experience.

Additionally, the user experience is considered by search engines in order to detect relevancy of the website.

The most important factor that contributes to a positive user experience is visuals and illustrations.

Today lets us go through illustration ways that improve the user experience.

1. Convey the primary point faster

Illustrations are the best to explain and make things clear for the users to understand. One can use illustrations in a million ways to improve UX, especially for mobile apps and websites. Tutorials in an illustration format can make things very interesting and engaging. In addition, there is less usage of text that is an advantage for mobile apps.

One can use illustrations to show product or service differences, engaging users while they are waiting for something, or making an error also seem playful or funny.

2. Create unforgettable memories

Visuals do influence the minds of people but a designer should make this influence long lasting and memorable. The main focus of a designer should be design and make illustrations such that they are unforgettable.

Making use of mascots for your brand can also be a great way to build brand image and make it unforgettable.

When people remember any experience, they do not actually remember everything but they remember some bits and pieces of it that are memorable. Hence, the goal should be to create illustrations that people remember.

3. Design illusions that help in direct communication

When a user visits a website there are a lot of things planned and expected. It is like a journey for them with an ending that is the goal.

Illusions and illustrations help the user to make this journey into a story by adding illusions to it.

For e.g. creating an illusion of a person or an animal that will guide the user through the website.

4. Strengthen the concept

Every website has a general concept of style and adding illustrations to it offers some support visually.

Alongside other marking components, for example, logos, text styles, shading plans, representations significantly affect item's style. At the point when delineation is made by the style, it gives more regular and consonant sentiment.

Yet, for that to happen the illustrations must feel steady, similar to they originated from a similar source regardless of whether they were made by various individuals.

5. Adding animations to illustrations

For a positive user experience interaction is a must. Users must feel like they are interacting with the website. Illustrations play a major role in this and if an animation is added to it, it can do wonders. Illustrations with animations and transitions make the experience of a user feel more natural and smooth.

Illustrations can be augmented with animations and transitions. Merging all of these can not only create unforgettable memories but also create an energetic user experience.

6. Usage of Gamification

For a good user experience and engagement, gamifications can be added. Illustrations with little gamification can be included to ought to be remunerated for some accomplishment to the users.

Therefore, ensure that you have added illustrations to your website design right now to improve the user experience.

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While making and designing a website there are a lot of things to be taken care of. Content, keywords, visual elements like images, videos, text, font, colors, layouts, etc.

Of course, we try our best to make a wonderful and attractive website because that is the face of your brand or organization. However, just visuals elements and content is not enough.

Many do not think much about landing pages and how it influences the conversions. The contact page is the only link that connects the visitor to your organization or business. It is the best page to convert your visitor into a customer.

Today we will see some contact page mistakes that many do and that cost you conversions.

1. Not having a contact page

Yes, many websites that do not have a contact page. There are many new trends and website designs that look attractive but not having a contact page will only put all your hard work in the trash.

You have added great images, HD videos and included parallax scrolling, etc. but how will your visitors contact you if they need your services?

This is one of the greatest mistakes people usually do. Adding social media pages is a necessity but having a contact number and an email id is also necessary.

Adding two phone numbers can be more effective. If phone numbers and email ids do not work, social media accounts is always an option.

2. Hidden contact pages

Many websites do not have contact page in the navigation bar but rather have it in the footer. A study shows that having contact information in the footer frustrates the visitor and you have lost a conversion.

Hence, make sure that you have the contact tab in the navigation bar.

3. Too many demands

What people hate is filling forms and the fewer questions they have to answer the happier they get.

Hence, your contact page should not have many questions to fill in. It should not take more than a minute for the person to fill the form.

Just to answer one query they do not have to fill their grandfather’s name and additional information that has no use.

Ensure that you ask relevant questions so that you can find solutions to their queries pivoting around their answers.

4. Analysing the submissions

Analysing the contact forms can help you in various ways. This does not have to exactly deal with your contact page but it can help in various other things. If a person has a query and you have more 3-4 people, asking the same query can help you realize what is confusing them or it can be an FAQ.

You can also add drop down options for people to choose a category and then ask their questions.

5. Not monitoring the submissions that you are getting

This can be a huge turn off for many customers. People fill various forms and have not received an answer from many of them. This shows your carelessness about the contact forms and you can also lose out on potential customers.

Therefore, make sure that you monitor your contact forms and that you respond them so that your people know that you care about them.

CONCLUSION:

Contact pages should be given attention because they somewhere contribute to the user experience and it also has the potential to turn visitors into conversions.

Hence, make sure that you do not do these mistakes on your contact page.

You have done an excellent job in designing and developing your website, but you are not getting enough traffic that you expected. In addition, you are upset because your competitors are getting traffic and you wonder what is wrong with your website.

Well, the solution to this problem is an SEO website audit.

Many SEO agencies perform a website audit before starting SEO practices.

SEO audit is not just checking and evaluating websites to see how much ability, it has to appear on the search engine results page.

An audit is finding out the problems in a website and finding solutions for it in order to boost the visibility on the SERPs.

Basically, an audit gives you grades on how well you are performing on the SERPs. Even if your website is attractive and well designed, it won’t make sense if the search engines are not able to read your website properly and clearly.

In order to know the SEO score of your website, there are many tools available for it.

• SEO website audit can help in comparing your website to your competitors and find out what is missing.

• It also helps in realizing the changes that your website needs.

• It also gives a general outline for your website about the SEO productivity.

• Detect shortcomings of your website and find out solutions to fix it.

• Prepare a few desired for the future of your website.

One obviously cannot enhance each finding made on SEO audit at the same time but one can chip away at a few factors.

Let us now look at some factors that need to get attention during an SEO audit.

1. Uplift your technical SEO

There are various technical SEO things like checking page titles, Meta descriptions, backlinks, images, etc. make use of the best tools and check if all these are properly optimized.

There are two algorithm updates by Google named Penguin and Panda. The algorithm Panda checks your content and banners and Penguin checks the quality of your backlinks. Various tools are available for checking if these two are proper. Majestic SEO tool is also the best for doing a Penguin check. Analyse which are the sites that are linked to your brand and are not genuine.

Page titles and descriptions should be added and keywords should be placed. Make sure that you use your brand's name somewhere in the page titles.

An SEO checker will check if anything is missing.

2. Execute a websites crawl

Your website needs to be crawled by the search engine spiders. It basically gives an aerial view of the problems regarding your website.

By mistake, you may have put some pages in “no index" that means there is no permission for the search engines to crawl the page.

If search engines are not allowed to crawl the page, you might skip the opportunity of ranking for that specific page or the keywords.

For this, site crawling can be helpful.

Additionally, many page errors occur on the page due to some changes made.

Hence, perform a site crawl and detect all the problems.

3. User experience (UX)

User experience is the foremost and important things. If the user is not satisfied with your website, it makes no sense in marketing.

The search engines have become very smart and they can easily judge your website based on user experience.

Colours, text, font, content, images, structure, etc. are all the things that one should focus on for a positive user experience. If your website provides value, nothing like it!

Also, make sure that your website is mobile friendly and that the page speed of your site is good.

All of the above are factors that affect user experience.

4. Examine your DNS settings

One has to make sure if the bots are able to crawl your website without any error. DNS settings are for that. One can easily check this on Google Search Console by logging in for free and then checking the “Current status" tab. On that tab, if you see any green checkmark it means that your DNS settings are proper.

CONCLUSION:

An SEO website audit will help you to make sure if things are fine. This further helps in ranking on the SERPs. Ensure that you even check the security of your website because Google prefers secured websites.

Social media was previously used for entertainment purpose and for connecting with friends and family. Especially the largest social media platform, Facebook, which has the most active users, is used for various purposes now. One can advertise their business on social media platforms and have great results.

Facebook keeps updating their app and other features for publishers and businesses. The recent update was for publishers related to the news feed.

If you are a local businessperson, you must consider using the Facebook local app for promotions because more than half of the people refer to Facebook for local search.

Let us see how the Facebook local app affects Local SEO.

1. Credibility of reviews

Studies reveal that 83% of the people only trust online reviews as much as proposals from family and companions. The other fourth of people still needs to trust if the reviews and genuine enough. This is because of the commonness of fake reviews and a mindfulness that they exist.

Well, Facebook has handled the issue confronting credibility.

Facebook local does not allow outsiders or entrepreneurs acting like analysts rather organizations are positioned on the basis of popularity that the users of Facebook trust and know.

Hence, this features the significance of reviews and the requirement for organizations to organize Facebook local and give equal importance to it as they do for Google my business or Yelp or other directories.

2. Context is important for local guides

At a fast look, [Facebook Local is] not exactly as entire a database as Yelp's, nor does it have the same number of surveys or appraisals, yet it is a truly valuable instrument.

This is the reason organizations must be careful to guarantee their Facebook pages are rounded out precisely and totally.

Ensure that your business telephone number, business name, and address are right. Include more pertinent business classes.

Also, make sure that you fill up the About section and add relevant keywords.

Keep in mind: the more you round out your profile, lesser you constrain Facebook to crowdsource a wrong answer.

3. Encourage check-ins

Facebook can take a gander at registration to see which organizations are the most mainstream and when.

Support check-ins at your organization place to the motion to Facebook that the business is bouncing.

Yelp used a brilliant idea so that people check-in at their restaurant. If customers fruitfully do a Facebook check-in on their phone, they were given discount codes that were unique.

You can also run competitions by clicking the best picture at your eatery or place and give away some gifts for the best ones.

Add clickable buttons for reservations and appointments.

The motive is to get clients in the propensity for utilizing Facebook as a major aspect of their involvement with your business.

4. For visibility encourage events

Facebook has tried really hard to merge social media into local search and has chained events and directories into a solitary application.

It coordinates with your schedule, matches up to your occasions in a single place, and incorporates trending events and discover tabs to demonstrate what is well known right now and among your companions.

There is the probability of you being incorporated into your customers feed and there is much more discoverability due to facilitating occasions and events.

Make occasions frequently, like launches of products, item dispatches, deals, and clearly, customary occasions.

CONCLUSION:

The importance of social media is growing day by day and it has been a useful tool for many businesses to market their product or services.

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Let us look at 9 things that can be done with Pinterest to get results for SEO.

1. Start with basics

On Pinterest, you can create a business account that lets you use the analytics and also the ads manager for Pinterest. Make sure that you set a URL that is SEO friendly and that you have set your company logo as a profile picture. Fill in all the sections like the “about you" section and let people know who you are. In addition, it is important that you create one board for your pins.

2. Construct a website

A website can help in serving more targeted Pinterest campaigns and it can also help in sending individuals through to your site to make an exchange.

3. Make your business goals clear

This interpersonal organization has turned out to be a colossally expensive lead age device.

The most basic segment of this arranging is to comprehend what Pinterest infers. This can help you understand your business goals and see what Pinterest can mean to you. By taking a gander at your recorded information, you can comprehend this and then utilize this to make an arrangement. This will enable you to choose which viewpoints are being most legitimately secured by the efforts of organic search.

4. Keyword research is a must

It is important that you discover the right topics for the pin and the boards that you own. To help you with this, the guided search can be a huge help and also can help you to discover many important topics and outcomes. It suggests famous search queries related to various topics.

You can also take the help of promoted pins and test your relevant keywords on Google and check if they work out on Pinterest too.

You should look through all subjects imperative to your industry to perceive how thoughts are sorted, furthermore to perceive how your rivals are focusing on particular inquiries. What's more, Pinterest is extremely useful as it keeps subjects astutely arranged and sub-classified in many regions.

5. Start organizing your boards

Classifying your boards and pins into categories can help a lot. It is also important that you consider consumer behavior and keywords.

It gives a huge chance to reveal to Pinterest's web crawler how you order your items, additionally supporting the visibility.

Your visitors surely will notice this and so it merits thoroughly considering it.

6. Learn to create a pin

Creating pins and learning to make it can be very helpful. Make sure that you understand consumer behavior and also create pins in a way that they come to it again. Pinterest users pin it things according to their mood and therefore ensure that your pins are in a way that consumers come back to it.

7. Describe briefly

SEO is all about content again and therefore make sure that you make complete use of the description section and avoid using hashtags. Give good descriptions to your images too.

8. User engagement

Make sure that you generate user engagement by overlaying text on images, linking to other social media platforms, etc.

9. Do not forget Google

Make sure you use keywords that rank for Pinterest and Google as well because Pinterest does take SEO quite seriously.

Many of you might be unaware of what RankBrain is all about. RankBrain is a machine learning technology and it helps Google to deliver its search results.

But what is artificial intelligence?

Artificial intelligence is famously known as AI. A computer is an artificial object but it can be as smart as human beings. Therefore the name artificial intelligence. It can receive knowledge from being taught and also from a connection. This term is only used for computer systems

RankBrain is a synonym word for both artificial intelligence as well as machine learning.

RankBrain is a part of Google’s algorithm that uses this artificial intelligence and helps search engines to find the relevant results of a query.

• As I specified over, the key reason for RankBrain is to convey more pertinent outcomes by translating the importance of entire expressions as opposed to concentrating on singular words.

• This algorithm can successfully deal with complex long-tail queries, see how they are associated with specific topics and give the results likewise.

• Essentially, RankBrain recognizes designs behind various hunt inquiries that may appear to be random and discovers likenesses between them.

• This permits the Google search engine to comprehend an expression that has never managed by relating it to phrases that are familiar.

• As a machine-learning framework, RankBrain always shows itself, as far as anyone knows by focusing on measurements like bounce rate or time spent on page. When a user does not find the right result and find the results irrelevant, the algorithm will display different results for the same query.

• The general purpose of RankBrain is to give results keyword by keyword, but rather to take what a searcher types in the Google search engine and translate what that searcher truly implies.

Before RankBrain, one used to do its keyword research and remove some specific keywords relating to goal setting. However, here for pleasing RankBrain, one must not only focus on goal setting but also on goal achievement.

Let us go through this step-by-step

• Make use of Google Keyword Planner and do the same keyword research. What will be different here is that you have to look out for long phrase keywords.

• LSI keywords would also help you to find keywords that would please RankBrain. Type the specific keyword related to your business, and at the end of the search results, you will see long tail keywords that can be useful.

• Google anyway doesn’t favor keyword stuffing, therefore avoid it here too.

It is said that RankBrain is known to be the third most important factor for ranking. There are more than 200 ranking factors and RankBrain is the third one. RankBrain is also focused on quality content and user engagement.

Videos are taking marketing to a completely new level. The future of digital marketing is in displaying creative content and most of them in videos. One can promote their company and bring great impact to it by using videos in their content. YouTube drives around 1,325,000,000 viewers each day. Other social media sites like Facebook and Snapchat get more than 100 million views per day. Yes, that is the number of time people spend on videos. Therefore, it is important to add video marketing in your Social Media Marketing strategies.

It is said that 50 percent of the content that can be viewed and heard is consumed more and makes people take action. It is even said that 90 percent of the people click links after watching online videos.

Creating engaging videos can be a difficult task and it requires a lot of skills. The videos should resonate with your audience and it should make sense to them for engaging.

For making videos, one needs editing skills, resources, and some equipment.

Why is video marketing so important?

Notwithstanding the huge number of hours that individuals spend watching videos every day, video advertising can likewise drive mark development and a strong showcasing ROI.

• 84% of the people are likely to buy the product after watching videos.

• 25% people look for more information about a business on watching videos.

• YouTube reaches a particular target audience faster than any other traditional media. Also, it proves to have more impact.

• When there are videos on a website, maximum visitors spend more time and this can have a great impact on user engagement factors for SEO.

• The value of a minute video can be worth 1 million words and views

• Videos are more impacting and can showcase your brand message in a very creative way

• Choosing a topic

For starting to make videos, you must first choose a relevant topic. There can be three types of topics, educational, entertainment or inspirational. Depending on your business niche and theme you can select a topic. It is said that educational videos have more impact on people if you are a B2B marketer. To gain a fan base educational and inspirational videos are the best.

Entertainment videos are always proven to be the best but this again depends on your business niche.

Selecting the theme would be the first step before starting to create a video.

• Concentrate on content

There is no doubt that when making a video there are a lot of things to take into consideration like lighting, set, etc. but these are very small aspects of video marketing. Concentrate more on the content of your video and how you are going to display it creatively.

The content is what will take your business forward will place a mark.

• Set a promotion strategy

Video marketing is not just about creating videos and uploading them. One needs to bring it in front of the people and promote it. Make a promotional strategy in advance and promote your video everywhere so that people watch it. Keep a plan in place and within 24 hours after the upload promotes it to get great social media signals.

Let us dive into the creative content loop that will interest and engage your audience.

• Quotes

Quotes that resonate with your audience can be an effective post to publish. According to your business niche, one can upload an inspirational quote, funny quotes that will make people share the post and reach more people.

• Giveaways and contests

People never things that are free and therefore conducting contests would be the best idea. This triggers engagement and interests when people participate in it. Conducting giveaway contest is the best way to make your customers and fans happy. It also helps in building brand image and loyalty.

• Answering questions

When customers or fans ask you questions, answer them in the best possible way and post it. If they have specifically mentioned you or your brand or something that relates to your brand, then only answer them. Do not forcefully answer questions that are not related to you or your brand.

• Office activities

Posting office activities can be fun for customers and fans who see it. It may be a birthday party for an employee or festival celebrations. Posting pictures of office activities give an emotion of personalization that can interest audience and keep them engaged.

• Interviewing employees

Creating sneak peek images and videos of employees can be fun, not only for the audience but also for the employees. Interviewing different people every 2 weeks or weekly and posting them on social media can be a fun activity or even an inspiring one. Additionally, people would love to know the people working on your brand.

• Jokes and Memes

Jokes and memes are trending right now on social media. Research shows that the number of engagement on memes is greater than any kind of post. Memes that resonate with your audience can attract people and undoubtedly, they will share the posts that will drive engagement and reach.

• Images and videos

Social media does not solely work on texts. It is ruled by visual content. Not just Instagram and Facebook, but even Twitter, LinkedIn have adapted using optimizing visual content because that is what triggers people and makes the post interesting.

• Milestones

Celebrating milestones with your staff is necessary, but involving your audience is more worth. Let them know the success your brand or company has acquired. Introduce new members to social media to make your employee feel special as well as for your customers to know. Your audience will trust you more and will build a healthy relationship with you.