A Comprehensive Guide to Instagram Influencer Marketing
Instagram is the second most used social media platform after Facebook. It is known for its friendly interface and is mostly used for uploading and attracting people with images and videos.
You must have seen many influencers promoting various brands and their products or services.
We all know that influencer marketing has great benefits and it does show results. But why do we choose Instagram out of the other social media platforms?
• Instagram is known to have massive reach. It is the most used social media platform in the US. It can make your post reach a huge amount of people.
• Research and reports have proved the highest engagement rate on Instagram. Which means that one can get a higher engagement on Instagram rather than other social media platforms.
• When done a research with various influencers, they prefer Instagram over other platforms because of the massive reach and engagement rate.
Now let us see what all things to consider before getting into it:
Before starting any campaign, it is important that we look into the budget and cost and then start planning accordingly.
The cost for influencing marketing on Instagram is a bit expensive. Most of the influencers charge depending on the number of followers they have.
It is not necessary that all are expensive but most of them are. On an average, if an influencer has around 2000 followers they charge around Rs.5000 and if they have millions of followers, they may even charge around Rs.80, 000 for one Instagram post.
The cost of influencers also depends on the industry that you are in and in what the influencer specializes. Travel influencers charge the highest it seems.
2. Finding the right influencer
This can be the toughest job but can be simplified if you think and plan it properly. One needs to make sure that your campaign objective and goals are clear to you. After that, you may search for influencers.
The things that you must see in an influencer is the characteristics. The characteristics should define your goals and objectives. Also, ensure that they related to your brand and that they are engaging and creative.
If an influencer is using your brand products then they can be the best. Search for branded keywords and hashtags and check people who use your products. Also, use the right tools for searching the best influencers.
There are various ways to execute your campaign. Once you have set your goals and choose the right influencer for your brand, you can then move to the execution part.
There are five ways to execute your campaign effectively. These include sponsored posts, conducting contests, branding content, reviews and brand rep programs. Each of them has their own benefits. Using customized links and URL’s can make tracking easier.