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Instagram is the second most used social media platform after Facebook. It is known for its friendly interface and is mostly used for uploading and attracting people with images and videos.

You must have seen many influencers promoting various brands and their products or services.

We all know that influencer marketing has great benefits and it does show results. But why do we choose Instagram out of the other social media platforms?

• Instagram is known to have massive reach. It is the most used social media platform in the US. It can make your post reach a huge amount of people.

• Research and reports have proved the highest engagement rate on Instagram. Which means that one can get a higher engagement on Instagram rather than other social media platforms.

• When done a research with various influencers, they prefer Instagram over other platforms because of the massive reach and engagement rate.

Now let us see what all things to consider before getting into it:

1. Cost

Before starting any campaign, it is important that we look into the budget and cost and then start planning accordingly.

The cost for influencing marketing on Instagram is a bit expensive. Most of the influencers charge depending on the number of followers they have.

It is not necessary that all are expensive but most of them are. On an average, if an influencer has around 2000 followers they charge around Rs.5000 and if they have millions of followers, they may even charge around Rs.80, 000 for one Instagram post.

The cost of influencers also depends on the industry that you are in and in what the influencer specializes. Travel influencers charge the highest it seems.

2. Finding the right influencer

This can be the toughest job but can be simplified if you think and plan it properly. One needs to make sure that your campaign objective and goals are clear to you. After that, you may search for influencers.

The things that you must see in an influencer is the characteristics. The characteristics should define your goals and objectives. Also, ensure that they related to your brand and that they are engaging and creative.

If an influencer is using your brand products then they can be the best. Search for branded keywords and hashtags and check people who use your products. Also, use the right tools for searching the best influencers.

3. Execution

There are various ways to execute your campaign. Once you have set your goals and choose the right influencer for your brand, you can then move to the execution part.

There are five ways to execute your campaign effectively. These include sponsored posts, conducting contests, branding content, reviews and brand rep programs. Each of them has their own benefits. Using customized links and URL’s can make tracking easier.

Social media was previously used for entertainment purpose and for connecting with friends and family. Especially the largest social media platform, Facebook, which has the most active users, is used for various purposes now. One can advertise their business on social media platforms and have great results.

Facebook keeps updating their app and other features for publishers and businesses. The recent update was for publishers related to the news feed.

If you are a local businessperson, you must consider using the Facebook local app for promotions because more than half of the people refer to Facebook for local search.

Let us see how the Facebook local app affects Local SEO.

1. Credibility of reviews

Studies reveal that 83% of the people only trust online reviews as much as proposals from family and companions. The other fourth of people still needs to trust if the reviews and genuine enough. This is because of the commonness of fake reviews and a mindfulness that they exist.

Well, Facebook has handled the issue confronting credibility.

Facebook local does not allow outsiders or entrepreneurs acting like analysts rather organizations are positioned on the basis of popularity that the users of Facebook trust and know.

Hence, this features the significance of reviews and the requirement for organizations to organize Facebook local and give equal importance to it as they do for Google my business or Yelp or other directories.

2. Context is important for local guides

At a fast look, [Facebook Local is] not exactly as entire a database as Yelp's, nor does it have the same number of surveys or appraisals, yet it is a truly valuable instrument.

This is the reason organizations must be careful to guarantee their Facebook pages are rounded out precisely and totally.

Ensure that your business telephone number, business name, and address are right. Include more pertinent business classes.

Also, make sure that you fill up the About section and add relevant keywords.

Keep in mind: the more you round out your profile, lesser you constrain Facebook to crowdsource a wrong answer.

3. Encourage check-ins

Facebook can take a gander at registration to see which organizations are the most mainstream and when.

Support check-ins at your organization place to the motion to Facebook that the business is bouncing.

Yelp used a brilliant idea so that people check-in at their restaurant. If customers fruitfully do a Facebook check-in on their phone, they were given discount codes that were unique.

You can also run competitions by clicking the best picture at your eatery or place and give away some gifts for the best ones.

Add clickable buttons for reservations and appointments.

The motive is to get clients in the propensity for utilizing Facebook as a major aspect of their involvement with your business.

4. For visibility encourage events

Facebook has tried really hard to merge social media into local search and has chained events and directories into a solitary application.

It coordinates with your schedule, matches up to your occasions in a single place, and incorporates trending events and discover tabs to demonstrate what is well known right now and among your companions.

There is the probability of you being incorporated into your customers feed and there is much more discoverability due to facilitating occasions and events.

Make occasions frequently, like launches of products, item dispatches, deals, and clearly, customary occasions.

CONCLUSION:

The importance of social media is growing day by day and it has been a useful tool for many businesses to market their product or services.

Visit us for the best social media marketing services in Mumbai.

Facebook has their own chatbots named Facebook Messenger that is used to chat and communicate with friends and family. Well, now this chatbot is even used for business purpose.

Chatbots are like artificial intelligence and one can even set automated messages.

They seem to be more personal than emails and it helps to understand your business even more since one can personally have a one-to-one talk with the customer. It is also ore targeted than Twitter.

Let us first go through some facts about the Facebook messenger.

• Facebook messenger has more than 1.20 billion active users. It is almost one-fifth of the overall population.

• Research shows that almost 45 minutes a day is spent on Facebook messenger by people.

• Additionally, almost 40% of the marketers consider Facebook messenger as a major marketing platform

Today we will learn how to use Facebook messenger for marketing and to create interesting content.

1. One can create a subscription list

Messenger platform provides many features for creating a chat subscription. Sometimes the main agenda of email marketing is creating an email list and having customers to open the mails. Whereas it is observed that, there are more clicks on messenger than emails and 70% more click-through-rate compared to Emails.

There is a feature in messenger that helps in saving chat subscriptions automatically when you talk to someone.

The advantages of it are that these chats create informal conversations that are short and easier to understand leading to customers feeling more close to your business.

2. You can even launch products

Yes, one can even launch products using chatbots like the Facebook messenger. it is an awesome strategy because it has higher conversion rates and they are more effective than any other chatbots.

One a book was launched by a marketer and author using the chat subscription list and he found great results. Some viral posts were used on Quora and LinkedIn in order to get traffic from there and land on Facebook messenger. He then connected with them and actually got around 3800 new subscribers. Additionally, he even got many likes for his book.

3. Best user experience

User experience is one of the most important things to consider when marketing any product or service. If the user is not satisfied then it won’t lead to any sales.

Facebook messenger platform gives a great user experience with different formats that it uses.

There are automated messages that are sent if the person is not available to reply. This gives a confirmation to the customer that the person will be back.

In addition, they have different and interesting formats to send messages like for e.g. CT buttons, links that are clickable, images and messages that are goal oriented.

Artificial intelligence indeed helps to magnify and improve customer experiences with the use of your Facebook’s page.

4. Targeted advertisements

Now you can even send targeted advertisements with the help of Facebook Messenger. One can direct people to the Facebook messenger or even create advertisements that send to Messenger.

The option of sending people to the messenger is a type of advertisement where it is visible on the user's newsfeed and it also comes with a CTA button.

The marketer can have a control over this and the conversation.

The other option of sending messages to people on messenger means these advertisements are for people who have texted you once on Messenger. One can add text, description, and headline and link while creating campaigns.

Visit us for the best social media marketing agency in Mumbai.

Let us look at 9 things that can be done with Pinterest to get results for SEO.

1. Start with basics

On Pinterest, you can create a business account that lets you use the analytics and also the ads manager for Pinterest. Make sure that you set a URL that is SEO friendly and that you have set your company logo as a profile picture. Fill in all the sections like the “about you" section and let people know who you are. In addition, it is important that you create one board for your pins.

2. Construct a website

A website can help in serving more targeted Pinterest campaigns and it can also help in sending individuals through to your site to make an exchange.

3. Make your business goals clear

This interpersonal organization has turned out to be a colossally expensive lead age device.

The most basic segment of this arranging is to comprehend what Pinterest infers. This can help you understand your business goals and see what Pinterest can mean to you. By taking a gander at your recorded information, you can comprehend this and then utilize this to make an arrangement. This will enable you to choose which viewpoints are being most legitimately secured by the efforts of organic search.

4. Keyword research is a must

It is important that you discover the right topics for the pin and the boards that you own. To help you with this, the guided search can be a huge help and also can help you to discover many important topics and outcomes. It suggests famous search queries related to various topics.

You can also take the help of promoted pins and test your relevant keywords on Google and check if they work out on Pinterest too.

You should look through all subjects imperative to your industry to perceive how thoughts are sorted, furthermore to perceive how your rivals are focusing on particular inquiries. What's more, Pinterest is extremely useful as it keeps subjects astutely arranged and sub-classified in many regions.

5. Start organizing your boards

Classifying your boards and pins into categories can help a lot. It is also important that you consider consumer behavior and keywords.

It gives a huge chance to reveal to Pinterest's web crawler how you order your items, additionally supporting the visibility.

Your visitors surely will notice this and so it merits thoroughly considering it.

6. Learn to create a pin

Creating pins and learning to make it can be very helpful. Make sure that you understand consumer behavior and also create pins in a way that they come to it again. Pinterest users pin it things according to their mood and therefore ensure that your pins are in a way that consumers come back to it.

7. Describe briefly

SEO is all about content again and therefore make sure that you make complete use of the description section and avoid using hashtags. Give good descriptions to your images too.

8. User engagement

Make sure that you generate user engagement by overlaying text on images, linking to other social media platforms, etc.

9. Do not forget Google

Make sure you use keywords that rank for Pinterest and Google as well because Pinterest does take SEO quite seriously.

The use of Facebook has rapidly changed over time now. Businesses are now choosing Facebook advertising as their primary source for marketing. Facebook is no longer just used for connecting with friends and uploading pictures, it has added many new features which enhances the user interface and is now used for marketing.

Facebook currently has over 2 billion active users, which gives a great opportunity to market your business and gain prospects. Using traditional media increases cost and can reach a limited number of people. Facebook is absolutely free and reaches a large number people. If you want to reach more, it has the boost option that has nominal rates.

Therefore, all business choose Facebook to market their business, showcase their products or service.

Today we are going to tell you how to start Facebook advertising for business and the recent features in it.

• Making an account on business manager

One can easily make a business manager account on Facebook and link it to your profile. One can add or link pages that you manage. There are various options in it regarding admin roles, payment method, etc. Just enter your payment details and whenever you start an ad, the money will automatically be deducted. Additionally, Facebook even sends an invoice on monthly basis on your email id.

The business manager makes it easy to manage the ads and you can create multiple ad accounts under it, which we will go through further.

• Marketing objective

When you click on create an ad, the first thing Facebook asks is your marketing objective. They have 11 objective options that are:

1. Brand awareness

2. Reach

3. Traffic

4. Engagement

5. App installs

6. Video views

7. Lead generation

8. Messages

9. Conversions

10. Product catalog sales

11. Store visits

Each objective is quite self-explanatory by its name. One can choose their marketing objective and can go ahead. Each marketing objective has different interfaces and options available that are useful.

• Setting up an Ad account

Now you have to set up an ad account where you will be asked your account country, currency and time zone. You can even edit the name of ad account.

For e.g. if you choose lead generation as your marketing objective, you can create more than one lead generation ad sets under it. All your ad sets and ads will focus on lead generation only.

• Creating ad sets

You can experiment your audience and product by making different ad sets and checking which one is better.

Ad sets contain information about your page, the audience based on age, gender, location, interests, demographics, etc. placement of ads, delivery, and budget and schedule. All this information can be edited and different ad sets can be made depending on different audiences.

• The main ad

Now comes the main ad that you want to promote. This will be the body of your ad. Select the kind of post you want to promote i.e. image, video, carousel, etc. and they include titles, description, the inside page's content.

Managing Facebook advertising is really easy. One just has to go through its interface and understand it. The features are outstanding, additionally, Facebook advertising has proven to be a success.

Webtraffic.agency- a Leading digital marketing company in Mumbai, is known to be the best social media marketing company in Mumbai, with a team of social media experts who have provided proven results to many businesses.

Social media has become an integral part of digital marketing. while there are many social media platforms that have come into existence and been a huge success, while there are much more who have not made up a mark in this social media world. Facebook, Instagram, LinkedIn, Twitter are some of the top social media platforms that businesses do marketing on.

Well, one more social media tool has been in trend since its launch.

Snapchat is a social media tool that was launched in 2011. It is an image messaging and multimedia messaging app. At first, it was used for sending images person to person, but later on, a feature of ‘story’ came in where you upload a story and it disappears in 24 hours. Later on new face filters, geo filters, map features, Bitmoji, etc. have got Snapchat to be very famous.

Currently, Snapchat has 178 million daily active users worldwide.

Through Snapchat Ads, Sponsored Lenses, and Geofilters, advertisers can connect with buyers straightforwardly on their cell phones. What's more, many as of now are considering Snapchat's advertisement income to reach $1 billion by 2018.

Let us look at how important it is to advertise on Snapchat.

• Reach a massive audience

With Snapchat ads, you can reach a massive audience and it has great targeting features as well. We are not discussing recently any clients. We are discussing twenty to thirty-year-olds and individuals matured 18-34, an age of influencers, with those seasoned and more youthful seeking them for the music, culture, and tech. Snapchat has the sixth most elevated grouping of millennial users among portable applications at 76%. That means Snapchat and its copy has their consideration.

• Chat function

The chat function on Snapchat allows a business to start a conversation with the potential audience. Brands can go to a customer’s primary channel and create a conversation.

• Soon going to be used by adult population

A recent research shows that Snapchat that was meant mostly for teens and used by teens is spreading its reach to the adult population too. Many people aged between 35-55 have already started using Snapchat. Therefore, in the future it is going just going to be used to target the younger audience, but for an adult population too.

• New way of showcasing a brand

Snapchat was meant for fun. The featured it has and the post that other brand upload is very funny, casual and gives a sense of personalization. One can showcase their brand in a different, casual and funny way to attract and engage customers. Brands and companies like DailyMail.com, MTV, People, etc. post new and engaging content every day that is viewed by more than 1 million people worldwide.

• Break a news

Many use Twitter to break a news or announce something official. It is said that Snapchat is going to the next platform soon where there will be new breaking. No doubt, Twitter is still a great platform for breaking news but Snapchat is going to break the barrier soon. Next time try uploading a video, image, or something great and see the response to it.

• Video interactions

The feature of video interaction in Snapchat helps to communicate with the audience directly. It can be a great way to communicate with a customer, announce giveaways, offers, and discount on a video. Even helping a customer deal with some problem via a video can be very influential. Therefore, this platform is also the best for customer service and to advertise a product.