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6 ways illustration improves UX

User experience is the most important thing that should be considered. The end goal of businesses is to have conversions and for conversions to happen traffic is important and the user experience. If the user is happy and satisfied with your website, they will convert.

There are various things that are considered for a positive user experience. A responsive website, content, page speed, load time, text, font, color, etc. all of these elements contribute to a positive user experience.

Additionally, the user experience is considered by search engines in order to detect relevancy of the website.


The best agency like SEO Agency in Mumbai - Webtraffic.agency makes sure that all of these are taken care of.

The most important factor that contributes to a positive user experience is visuals and illustrations.

Today lets us go through illustration ways that improve the user experience.

1. Convey the primary point faster

Illustrations are the best to explain and make things clear for the users to understand. One can use illustrations in a million ways to improve UX, especially for mobile apps and websites. Tutorials in an illustration format can make things very interesting and engaging. In addition, there is less usage of text that is an advantage for mobile apps.

One can use illustrations to show product or service differences, engaging users while they are waiting for something, or making an error also seem playful or funny.

2. Create unforgettable memories

Visuals do influence the minds of people but a designer should make this influence long lasting and memorable. The main focus of a designer should be design and make illustrations such that they are unforgettable.

Making use of mascots for your brand can also be a great way to build brand image and make it unforgettable.

When people remember any experience, they do not actually remember everything but they remember some bits and pieces of it that are memorable. Hence, the goal should be to create illustrations that people remember.

3. Design illusions that help in direct communication

When a user visits a website there are a lot of things planned and expected. It is like a journey for them with an ending that is the goal.

Illusions and illustrations help the user to make this journey into a story by adding illusions to it.

For e.g. creating an illusion of a person or an animal that will guide the user through the website.

4. Strengthen the concept

Every website has a general concept of style and adding illustrations to it offers some support visually.

Alongside other marking components, for example, logos, text styles, shading plans, representations significantly affect item's style. At the point when delineation is made by the style, it gives more regular and consonant sentiment.

Yet, for that to happen the illustrations must feel steady, similar to they originated from a similar source regardless of whether they were made by various individuals.

5. Adding animations to illustrations

For a positive user experience interaction is a must. Users must feel like they are interacting with the website. Illustrations play a major role in this and if an animation is added to it, it can do wonders. Illustrations with animations and transitions make the experience of a user feel more natural and smooth.

Illustrations can be augmented with animations and transitions. Merging all of these can not only create unforgettable memories but also create an energetic user experience.

6. Usage of Gamification

For a good user experience and engagement, gamifications can be added. Illustrations with little gamification can be included to ought to be remunerated for some accomplishment to the users.

Therefore, ensure that you have added illustrations to your website design right now to improve the user experience.

Visit us for the best Digital Marketing Agency in Mumbai.


A complete guide to Video Marketing

Videos are taking marketing to a completely new level. The future of digital marketing is in displaying creative content and most of them in videos. One can promote their company and bring great impact to it by using videos in their content. YouTube drives around 1,325,000,000 viewers each day. Other social media sites like Facebook and Snapchat get more than 100 million views per day. Yes, that is the number of time people spend on videos. Therefore, it is important to add video marketing in your Social Media Marketing strategies.

It is said that 50 percent of the content that can be viewed and heard is consumed more and makes people take action. It is even said that 90 percent of the people click links after watching online videos.

Creating engaging videos can be a difficult task and it requires a lot of skills. The videos should resonate with your audience and it should make sense to them for engaging.

For making videos, one needs editing skills, resources, and some equipment.


Today let us look at the importance of video marketing and how one can use in their content marketing strategy.

Why is video marketing so important?

Notwithstanding the huge number of hours that individuals spend watching videos every day, video advertising can likewise drive mark development and a strong showcasing ROI.

84% of the people are likely to buy the product after watching videos.

25% people look for more information about a business on watching videos.

YouTube reaches a particular target audience faster than any other traditional media. Also, it proves to have more impact.

When there are videos on a website, maximum visitors spend more time and this can have a great impact on user engagement factors for SEO.

The value of a minute video can be worth 1 million words and views

Videos are more impacting and can showcase your brand message in a very creative way


The power of short videos can have a great impact and influence people to buy the product or view your website


How to start with making videos?

Choosing a topic

For starting to make videos, you must first choose a relevant topic. There can be three types of topics, educational, entertainment or inspirational. Depending on your business niche and theme you can select a topic. It is said that educational videos have more impact on people if you are a B2B marketer. To gain a fan base educational and inspirational videos are the best.

Entertainment videos are always proven to be the best but this again depends on your business niche.

Selecting the theme would be the first step before starting to create a video.

Concentrate on content

There is no doubt that when making a video there are a lot of things to take into consideration like lighting, set, etc. but these are very small aspects of video marketing. Concentrate more on the content of your video and how you are going to display it creatively.

The content is what will take your business forward will place a mark.

Set a promotion strategy

Video marketing is not just about creating videos and uploading them. One needs to bring it in front of the people and promote it. Make a promotional strategy in advance and promote your video everywhere so that people watch it. Keep a plan in place and within 24 hours after the upload promotes it to get great social media signals.


Video marketing becomes an essential part of digital marketing and that is where the future lies in. 75% of internet users remember videos more than images and content. If you are nor using video marketing yet in your digital campaign, you are not yet connecting with your customers.

What are the creative ways to publish social media content?


Social media is huge and expanded like an ocean. Social media is the new trend that has proven to be profitable and has a huge impact on people. Businesses using social media have experienced the change in their sales and brand image. The best social media marketing company is required for keeping the audience engaged and building creative posts for greater impact.
Webtraffic.agency being the best social media marketing company in Mumbai has put down some creative ways to publish social media content.

Let us dive into the creative content loop that will interest and engage your audience.


• Quotes

Quotes that resonate with your audience can be an effective post to publish. According to your business niche, one can upload an inspirational quote, funny quotes that will make people share the post and reach more people.


• Giveaways and contests

People never things that are free and therefore conducting contests would be the best idea. This triggers engagement and interests when people participate in it. Conducting giveaway contest is the best way to make your customers and fans happy. It also helps in building brand image and loyalty.


• Answering questions

When customers or fans ask you questions, answer them in the best possible way and post it. If they have specifically mentioned you or your brand or something that relates to your brand, then only answer them. Do not forcefully answer questions that are not related to you or your brand.


• Office activities

Posting office activities can be fun for customers and fans who see it. It may be a birthday party for an employee or festival celebrations. Posting pictures of office activities give an emotion of personalization that can interest audience and keep them engaged.


• Interviewing employees

Creating sneak peek images and videos of employees can be fun, not only for the audience but also for the employees. Interviewing different people every 2 weeks or weekly and posting them on social media can be a fun activity or even an inspiring one. Additionally, people would love to know the people working on your brand.


• Jokes and Memes

Jokes and memes are trending right now on social media. Research shows that the number of engagement on memes is greater than any kind of post. Memes that resonate with your audience can attract people and undoubtedly, they will share the posts that will drive engagement and reach.


• Images and videos

Social media does not solely work on texts. It is ruled by visual content. Not just Instagram and Facebook, but even Twitter, LinkedIn have adapted using optimizing visual content because that is what triggers people and makes the post interesting.


• Milestones

Celebrating milestones with your staff is necessary, but involving your audience is more worth. Let them know the success your brand or company has acquired. Introduce new members to social media to make your employee feel special as well as for your customers to know. Your audience will trust you more and will build a healthy relationship with you.


Social Media can be a task and therefore it is important that engaging and creative posts be uploaded in order to build sales and maintain customer relationships. We hope this guide has given you some tips for creative posts.