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Videos are taking marketing to a completely new level. The future of digital marketing is in displaying creative content and most of them in videos. One can promote their company and bring great impact to it by using videos in their content. YouTube drives around 1,325,000,000 viewers each day. Other social media sites like Facebook and Snapchat get more than 100 million views per day. Yes, that is the number of time people spend on videos. Therefore, it is important to add video marketing in your Social Media Marketing strategies.

It is said that 50 percent of the content that can be viewed and heard is consumed more and makes people take action. It is even said that 90 percent of the people click links after watching online videos.

Creating engaging videos can be a difficult task and it requires a lot of skills. The videos should resonate with your audience and it should make sense to them for engaging.

For making videos, one needs editing skills, resources, and some equipment.

Why is video marketing so important?

Notwithstanding the huge number of hours that individuals spend watching videos every day, video advertising can likewise drive mark development and a strong showcasing ROI.

• 84% of the people are likely to buy the product after watching videos.

• 25% people look for more information about a business on watching videos.

• YouTube reaches a particular target audience faster than any other traditional media. Also, it proves to have more impact.

• When there are videos on a website, maximum visitors spend more time and this can have a great impact on user engagement factors for SEO.

• The value of a minute video can be worth 1 million words and views

• Videos are more impacting and can showcase your brand message in a very creative way

• Choosing a topic

For starting to make videos, you must first choose a relevant topic. There can be three types of topics, educational, entertainment or inspirational. Depending on your business niche and theme you can select a topic. It is said that educational videos have more impact on people if you are a B2B marketer. To gain a fan base educational and inspirational videos are the best.

Entertainment videos are always proven to be the best but this again depends on your business niche.

Selecting the theme would be the first step before starting to create a video.

• Concentrate on content

There is no doubt that when making a video there are a lot of things to take into consideration like lighting, set, etc. but these are very small aspects of video marketing. Concentrate more on the content of your video and how you are going to display it creatively.

The content is what will take your business forward will place a mark.

• Set a promotion strategy

Video marketing is not just about creating videos and uploading them. One needs to bring it in front of the people and promote it. Make a promotional strategy in advance and promote your video everywhere so that people watch it. Keep a plan in place and within 24 hours after the upload promotes it to get great social media signals.

Let us dive into the creative content loop that will interest and engage your audience.

• Quotes

Quotes that resonate with your audience can be an effective post to publish. According to your business niche, one can upload an inspirational quote, funny quotes that will make people share the post and reach more people.

• Giveaways and contests

People never things that are free and therefore conducting contests would be the best idea. This triggers engagement and interests when people participate in it. Conducting giveaway contest is the best way to make your customers and fans happy. It also helps in building brand image and loyalty.

• Answering questions

When customers or fans ask you questions, answer them in the best possible way and post it. If they have specifically mentioned you or your brand or something that relates to your brand, then only answer them. Do not forcefully answer questions that are not related to you or your brand.

• Office activities

Posting office activities can be fun for customers and fans who see it. It may be a birthday party for an employee or festival celebrations. Posting pictures of office activities give an emotion of personalization that can interest audience and keep them engaged.

• Interviewing employees

Creating sneak peek images and videos of employees can be fun, not only for the audience but also for the employees. Interviewing different people every 2 weeks or weekly and posting them on social media can be a fun activity or even an inspiring one. Additionally, people would love to know the people working on your brand.

• Jokes and Memes

Jokes and memes are trending right now on social media. Research shows that the number of engagement on memes is greater than any kind of post. Memes that resonate with your audience can attract people and undoubtedly, they will share the posts that will drive engagement and reach.

• Images and videos

Social media does not solely work on texts. It is ruled by visual content. Not just Instagram and Facebook, but even Twitter, LinkedIn have adapted using optimizing visual content because that is what triggers people and makes the post interesting.

• Milestones

Celebrating milestones with your staff is necessary, but involving your audience is more worth. Let them know the success your brand or company has acquired. Introduce new members to social media to make your employee feel special as well as for your customers to know. Your audience will trust you more and will build a healthy relationship with you.