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Social media has become an integral part of digital marketing. while there are many social media platforms that have come into existence and been a huge success, while there are much more who have not made up a mark in this social media world. Facebook, Instagram, LinkedIn, Twitter are some of the top social media platforms that businesses do marketing on.

Well, one more social media tool has been in trend since its launch.

Snapchat is a social media tool that was launched in 2011. It is an image messaging and multimedia messaging app. At first, it was used for sending images person to person, but later on, a feature of ‘story’ came in where you upload a story and it disappears in 24 hours. Later on new face filters, geo filters, map features, Bitmoji, etc. have got Snapchat to be very famous.

Currently, Snapchat has 178 million daily active users worldwide.

Through Snapchat Ads, Sponsored Lenses, and Geofilters, advertisers can connect with buyers straightforwardly on their cell phones. What's more, many as of now are considering Snapchat's advertisement income to reach $1 billion by 2018.

Let us look at how important it is to advertise on Snapchat.

• Reach a massive audience

With Snapchat ads, you can reach a massive audience and it has great targeting features as well. We are not discussing recently any clients. We are discussing twenty to thirty-year-olds and individuals matured 18-34, an age of influencers, with those seasoned and more youthful seeking them for the music, culture, and tech. Snapchat has the sixth most elevated grouping of millennial users among portable applications at 76%. That means Snapchat and its copy has their consideration.

• Chat function

The chat function on Snapchat allows a business to start a conversation with the potential audience. Brands can go to a customer’s primary channel and create a conversation.

• Soon going to be used by adult population

A recent research shows that Snapchat that was meant mostly for teens and used by teens is spreading its reach to the adult population too. Many people aged between 35-55 have already started using Snapchat. Therefore, in the future it is going just going to be used to target the younger audience, but for an adult population too.

• New way of showcasing a brand

Snapchat was meant for fun. The featured it has and the post that other brand upload is very funny, casual and gives a sense of personalization. One can showcase their brand in a different, casual and funny way to attract and engage customers. Brands and companies like DailyMail.com, MTV, People, etc. post new and engaging content every day that is viewed by more than 1 million people worldwide.

• Break a news

Many use Twitter to break a news or announce something official. It is said that Snapchat is going to the next platform soon where there will be new breaking. No doubt, Twitter is still a great platform for breaking news but Snapchat is going to break the barrier soon. Next time try uploading a video, image, or something great and see the response to it.

• Video interactions

The feature of video interaction in Snapchat helps to communicate with the audience directly. It can be a great way to communicate with a customer, announce giveaways, offers, and discount on a video. Even helping a customer deal with some problem via a video can be very influential. Therefore, this platform is also the best for customer service and to advertise a product.

Let us dive into the creative content loop that will interest and engage your audience.

• Quotes

Quotes that resonate with your audience can be an effective post to publish. According to your business niche, one can upload an inspirational quote, funny quotes that will make people share the post and reach more people.

• Giveaways and contests

People never things that are free and therefore conducting contests would be the best idea. This triggers engagement and interests when people participate in it. Conducting giveaway contest is the best way to make your customers and fans happy. It also helps in building brand image and loyalty.

• Answering questions

When customers or fans ask you questions, answer them in the best possible way and post it. If they have specifically mentioned you or your brand or something that relates to your brand, then only answer them. Do not forcefully answer questions that are not related to you or your brand.

• Office activities

Posting office activities can be fun for customers and fans who see it. It may be a birthday party for an employee or festival celebrations. Posting pictures of office activities give an emotion of personalization that can interest audience and keep them engaged.

• Interviewing employees

Creating sneak peek images and videos of employees can be fun, not only for the audience but also for the employees. Interviewing different people every 2 weeks or weekly and posting them on social media can be a fun activity or even an inspiring one. Additionally, people would love to know the people working on your brand.

• Jokes and Memes

Jokes and memes are trending right now on social media. Research shows that the number of engagement on memes is greater than any kind of post. Memes that resonate with your audience can attract people and undoubtedly, they will share the posts that will drive engagement and reach.

• Images and videos

Social media does not solely work on texts. It is ruled by visual content. Not just Instagram and Facebook, but even Twitter, LinkedIn have adapted using optimizing visual content because that is what triggers people and makes the post interesting.

• Milestones

Celebrating milestones with your staff is necessary, but involving your audience is more worth. Let them know the success your brand or company has acquired. Introduce new members to social media to make your employee feel special as well as for your customers to know. Your audience will trust you more and will build a healthy relationship with you.