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The use of Facebook has rapidly changed over time now. Businesses are now choosing Facebook advertising as their primary source for marketing. Facebook is no longer just used for connecting with friends and uploading pictures, it has added many new features which enhances the user interface and is now used for marketing.

Facebook currently has over 2 billion active users, which gives a great opportunity to market your business and gain prospects. Using traditional media increases cost and can reach a limited number of people. Facebook is absolutely free and reaches a large number people. If you want to reach more, it has the boost option that has nominal rates.

Therefore, all business choose Facebook to market their business, showcase their products or service.

Today we are going to tell you how to start Facebook advertising for business and the recent features in it.

• Making an account on business manager

One can easily make a business manager account on Facebook and link it to your profile. One can add or link pages that you manage. There are various options in it regarding admin roles, payment method, etc. Just enter your payment details and whenever you start an ad, the money will automatically be deducted. Additionally, Facebook even sends an invoice on monthly basis on your email id.

The business manager makes it easy to manage the ads and you can create multiple ad accounts under it, which we will go through further.

• Marketing objective

When you click on create an ad, the first thing Facebook asks is your marketing objective. They have 11 objective options that are:

1. Brand awareness

2. Reach

3. Traffic

4. Engagement

5. App installs

6. Video views

7. Lead generation

8. Messages

9. Conversions

10. Product catalog sales

11. Store visits

Each objective is quite self-explanatory by its name. One can choose their marketing objective and can go ahead. Each marketing objective has different interfaces and options available that are useful.

• Setting up an Ad account

Now you have to set up an ad account where you will be asked your account country, currency and time zone. You can even edit the name of ad account.

For e.g. if you choose lead generation as your marketing objective, you can create more than one lead generation ad sets under it. All your ad sets and ads will focus on lead generation only.

• Creating ad sets

You can experiment your audience and product by making different ad sets and checking which one is better.

Ad sets contain information about your page, the audience based on age, gender, location, interests, demographics, etc. placement of ads, delivery, and budget and schedule. All this information can be edited and different ad sets can be made depending on different audiences.

• The main ad

Now comes the main ad that you want to promote. This will be the body of your ad. Select the kind of post you want to promote i.e. image, video, carousel, etc. and they include titles, description, the inside page's content.

Managing Facebook advertising is really easy. One just has to go through its interface and understand it. The features are outstanding, additionally, Facebook advertising has proven to be a success.

Webtraffic.agency- a Leading digital marketing company in Mumbai, is known to be the best social media marketing company in Mumbai, with a team of social media experts who have provided proven results to many businesses.

Social media has become an integral part of digital marketing. while there are many social media platforms that have come into existence and been a huge success, while there are much more who have not made up a mark in this social media world. Facebook, Instagram, LinkedIn, Twitter are some of the top social media platforms that businesses do marketing on.

Well, one more social media tool has been in trend since its launch.

Snapchat is a social media tool that was launched in 2011. It is an image messaging and multimedia messaging app. At first, it was used for sending images person to person, but later on, a feature of ‘story’ came in where you upload a story and it disappears in 24 hours. Later on new face filters, geo filters, map features, Bitmoji, etc. have got Snapchat to be very famous.

Currently, Snapchat has 178 million daily active users worldwide.

Through Snapchat Ads, Sponsored Lenses, and Geofilters, advertisers can connect with buyers straightforwardly on their cell phones. What's more, many as of now are considering Snapchat's advertisement income to reach $1 billion by 2018.

Let us look at how important it is to advertise on Snapchat.

• Reach a massive audience

With Snapchat ads, you can reach a massive audience and it has great targeting features as well. We are not discussing recently any clients. We are discussing twenty to thirty-year-olds and individuals matured 18-34, an age of influencers, with those seasoned and more youthful seeking them for the music, culture, and tech. Snapchat has the sixth most elevated grouping of millennial users among portable applications at 76%. That means Snapchat and its copy has their consideration.

• Chat function

The chat function on Snapchat allows a business to start a conversation with the potential audience. Brands can go to a customer’s primary channel and create a conversation.

• Soon going to be used by adult population

A recent research shows that Snapchat that was meant mostly for teens and used by teens is spreading its reach to the adult population too. Many people aged between 35-55 have already started using Snapchat. Therefore, in the future it is going just going to be used to target the younger audience, but for an adult population too.

• New way of showcasing a brand

Snapchat was meant for fun. The featured it has and the post that other brand upload is very funny, casual and gives a sense of personalization. One can showcase their brand in a different, casual and funny way to attract and engage customers. Brands and companies like DailyMail.com, MTV, People, etc. post new and engaging content every day that is viewed by more than 1 million people worldwide.

• Break a news

Many use Twitter to break a news or announce something official. It is said that Snapchat is going to the next platform soon where there will be new breaking. No doubt, Twitter is still a great platform for breaking news but Snapchat is going to break the barrier soon. Next time try uploading a video, image, or something great and see the response to it.

• Video interactions

The feature of video interaction in Snapchat helps to communicate with the audience directly. It can be a great way to communicate with a customer, announce giveaways, offers, and discount on a video. Even helping a customer deal with some problem via a video can be very influential. Therefore, this platform is also the best for customer service and to advertise a product.