User experience is the most important thing that should be considered. The end goal of businesses is to have conversions and for conversions to happen traffic is important and the user experience. If the user is happy and satisfied with your website, they will convert.

There are various things that are considered for a positive user experience. A responsive website, content, page speed, load time, text, font, color, etc. all of these elements contribute to a positive user experience.

Additionally, the user experience is considered by search engines in order to detect relevancy of the website.


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The most important factor that contributes to a positive user experience is visuals and illustrations.

Today lets us go through illustration ways that improve the user experience.

1. Convey the primary point faster

Illustrations are the best to explain and make things clear for the users to understand. One can use illustrations in a million ways to improve UX, especially for mobile apps and websites. Tutorials in an illustration format can make things very interesting and engaging. In addition, there is less usage of text that is an advantage for mobile apps.

One can use illustrations to show product or service differences, engaging users while they are waiting for something, or making an error also seem playful or funny.

2. Create unforgettable memories

Visuals do influence the minds of people but a designer should make this influence long lasting and memorable. The main focus of a designer should be design and make illustrations such that they are unforgettable.

Making use of mascots for your brand can also be a great way to build brand image and make it unforgettable.

When people remember any experience, they do not actually remember everything but they remember some bits and pieces of it that are memorable. Hence, the goal should be to create illustrations that people remember.

3. Design illusions that help in direct communication

When a user visits a website there are a lot of things planned and expected. It is like a journey for them with an ending that is the goal.

Illusions and illustrations help the user to make this journey into a story by adding illusions to it.

For e.g. creating an illusion of a person or an animal that will guide the user through the website.

4. Strengthen the concept

Every website has a general concept of style and adding illustrations to it offers some support visually.

Alongside other marking components, for example, logos, text styles, shading plans, representations significantly affect item's style. At the point when delineation is made by the style, it gives more regular and consonant sentiment.

Yet, for that to happen the illustrations must feel steady, similar to they originated from a similar source regardless of whether they were made by various individuals.

5. Adding animations to illustrations

For a positive user experience interaction is a must. Users must feel like they are interacting with the website. Illustrations play a major role in this and if an animation is added to it, it can do wonders. Illustrations with animations and transitions make the experience of a user feel more natural and smooth.

Illustrations can be augmented with animations and transitions. Merging all of these can not only create unforgettable memories but also create an energetic user experience.

6. Usage of Gamification

For a good user experience and engagement, gamifications can be added. Illustrations with little gamification can be included to ought to be remunerated for some accomplishment to the users.

Therefore, ensure that you have added illustrations to your website design right now to improve the user experience.

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