How does Google RankBrain work?

Many of you might be unaware of what RankBrain is all about. RankBrain is a machine learning technology and it helps Google to deliver its search results.


It is an algorithm that uses the artificially intelligent system. Google confirmed this technology in 2015. It basically helps Google to categorize its search engine. This means that instead of something being taught by humans, the computer itself teaches how to do things and understand it by detailed programming.

But what is artificial intelligence?

Artificial intelligence is famously known as AI. A computer is an artificial object but it can be as smart as human beings. Therefore the name artificial intelligence. It can receive knowledge from being taught and also from a connection. This term is only used for computer systems

RankBrain is a synonym word for both artificial intelligence as well as machine learning.

RankBrain is a part of Google’s algorithm that uses this artificial intelligence and helps search engines to find the relevant results of a query.


The name of the algorithm that Google uses is Hummingbird. It is assumed that RankBrain is a small part of Hummingbird


So how does RankBrain work?

• As I specified over, the key reason for RankBrain is to convey more pertinent outcomes by translating the importance of entire expressions as opposed to concentrating on singular words.

• This algorithm can successfully deal with complex long-tail queries, see how they are associated with specific topics and give the results likewise.

• Essentially, RankBrain recognizes designs behind various hunt inquiries that may appear to be random and discovers likenesses between them.

• This permits the Google search engine to comprehend an expression that has never managed by relating it to phrases that are familiar.

• As a machine-learning framework, RankBrain always shows itself, as far as anyone knows by focusing on measurements like bounce rate or time spent on page. When a user does not find the right result and find the results irrelevant, the algorithm will display different results for the same query.

• The general purpose of RankBrain is to give results keyword by keyword, but rather to take what a searcher types in the Google search engine and translate what that searcher truly implies.


• Instead of creating pages and content that are centered around just a single keyword, make pages and content that are centered around one principle keyword state and the expressions identified with that keyword


Let us see how to please RankBrain by SEO tactics.

Before RankBrain, one used to do its keyword research and remove some specific keywords relating to goal setting. However, here for pleasing RankBrain, one must not only focus on goal setting but also on goal achievement.

Let us go through this step-by-step

• Make use of Google Keyword Planner and do the same keyword research. What will be different here is that you have to look out for long phrase keywords.

• LSI keywords would also help you to find keywords that would please RankBrain. Type the specific keyword related to your business, and at the end of the search results, you will see long tail keywords that can be useful.

• Google anyway doesn’t favor keyword stuffing, therefore avoid it here too.

It is said that RankBrain is known to be the third most important factor for ranking. There are more than 200 ranking factors and RankBrain is the third one. RankBrain is also focused on quality content and user engagement.


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